Paid Media Creative
Meta Ad Content — Bay Street Lending
Multiple creative concepts, messaging angles, and visual approaches developed for paid social campaigns across Facebook and Instagram.
A comprehensive look at the campaigns, creative, communications, and marketing infrastructure developed by Melleka Marketing.
Explore the WorkA full-funnel marketing ecosystem covering paid acquisition, email campaigns, lead nurture sequences, SMS outreach, social content, and the technical infrastructure to power it all.
Multiple creative concepts, messaging angles, and visual approaches developed for paid social campaigns across Facebook and Instagram.
Separate creative developed specifically for the Bay Street Capital brand, featuring distinct visual treatments and messaging.
Motion-based creative designed to capture attention in busy social feeds, featuring dynamic typography and visual effects.
A comprehensive newsletter sent to 21,100 contacts featuring seasonal business financing content and calls to action.
Key delivery and engagement metrics from the Fall Newsletter campaign.
Link engagement from the July Recap newsletter, showing which CTAs generated the most interest.
A targeted email campaign sent to 65 contacts, encouraging existing customers to share their experience on Trustpilot.
The August newsletter campaign, distributed to 9,094 contacts with updated business financing content and resources.
A multi-touch nurture system designed to engage and convert new leads through automated email and SMS follow-ups.
The first touchpoint in the nurture sequence, introducing Bay Street Lending's value proposition and encouraging the lead to explore financing options.
The second follow-up email in the sequence, reinforcing key benefits and providing additional social proof to build trust.
An SMS follow-up designed to re-engage leads through a more direct, personal channel.
A second SMS touchpoint in the sequence, providing an additional opportunity for lead re-engagement.
The automated pipeline that captures Facebook leads and routes them through the CRM into the nurture sequence for timely follow-up.
Additional creative developed for Bay Street Lending across various campaign objectives and audiences.
SMS messages created for outreach, nurture, and promotional campaigns, designed for concise, high-impact mobile communication.
The foundational systems and configurations that power Bay Street Lending's marketing operations.
The toll-free number was successfully submitted, verified, and brought into full compliance for SMS and voice messaging.
Melleka Marketing purchased a dedicated email domain, configured it for marketing, and began a structured warm-up process to build sender reputation and ensure strong inbox placement.
From creative and paid media to email, SMS, social content, lead nurture, and marketing infrastructure, these initiatives work together to create a stronger and more connected marketing ecosystem for Bay Street Lending.
UGC Video Content
User-generated style video content created for Bay Street Lending, designed to build authenticity and trust across social platforms.
Facebook Page Creation
Melleka Marketing created, configured, and branded the Bay Street Lending Facebook business page, including the custom cover creative.
Social Media Content
Social media posts designed and published across Bay Street Lending's social channels.